For indie hardware makers & D2C sellers
Know your numbers before you order the MOQ.
Launch Ledger turns your BOM into a break-even model, pricing tiers and a launch plan — with the hard-won rules from failed hardware campaigns baked in. Most first production runs die on the math, not the product.
No signup needed for your first model. Runs entirely in your browser.
Break-even in 60 seconds
Enter BOM, MOQ, shipping and fees. Get landed cost, contribution margin, break-even units and the cash the run will lock up — live, before you wire a deposit.
A playbook, not a blank spreadsheet
Opinionated rules distilled from real hardware post-mortems: the 3–4× landed-cost floor, freight underestimation, returns reserves, the MOQ cash trap. Your model gets a verdict, not just numbers.
From model to launch pack
Turn a green model into pricing tiers, a Kickstarter / pre-order plan, landing copy, ad angles and a supplier-outreach checklist — built from your exact numbers.
Built for makers selling on Etsy, Kickstarter, Amazon and direct.
The playbook is opinionated on purpose. If your run can't survive the model, it won't survive fulfillment.
Start your break-even model